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The IDS ceramic products of Ideal Standard won Red Dot Design Award, IF |
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Update 3/17/2009 10:13:01 AM |
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Celebrated SimplyU collection offers a new unique dimension in personalised bathroom design
Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, announced today that its Ideal Standard SimplyU collection was awarded not one but two prestigious awards for product design. Ideal Standard SimplyU received the Red Dot Design Award in the category “product design”. The award is presented to particularly creative, innovative, and high-quality products. The iF Design Award is regarded as a trademark for outstanding design and was presented to the SimplyU ceramics ranges “Natural” and “Dynamic”, which were considered the best concept within the industrial design category.
Individuality in the bathroom with SimplyU
The SimplyU concept revolves around four different styles under the categories clear, natural, dynamic and intensive. These categories range from minimalist and functional to soft and emotional. Consumers can pick and choose the pieces of their bathroom using an on-line configurator tool, which was developed especially for SimplyU. This unique, Internet-based tool enables consumers to select their preferred style, match it with furniture and accessories, and then instantly visualise how the bathroom will ultimately look.
Ideal Standard SimplyU is composed of 25 ceramic washbasins, furniture, 14 types of taps and four mirrors featuring a digital time and date display as well as optional integrated shelf accessories including lamps and beauty pampering accessories.
“SimplyU is a new and unique concept, which allows consumers to create their bathroom as an extension of their personality.” Filip Van der Linden, EMEA vice president, ceramics at Ideal Standard International explains, “With this new concept, we feel we can reach out to consumers – from all walks of life - and offer them the opportunity to turn their bathroom into a relaxingenvironment that matches as much as possible their own individuality."
Winning design concept
Ideal Standard SimplyU was created by award-winning German design house Artefakt, and is rooted in the philosophy to “create your identity”. It is a new and personalized design concept, which allows consumers to create their bathroom based on individual choice and design preferences. Achim Pohl, partner at Artefakt, comments: “We are deeply passionate about industrial design and continuously strive to exceed consumers’ expectations. It’s a great feeling to know that our passion and our close cooperation with the team at Ideal Standard International have resulted in such distinguished acclaims.”
The Red Dot Award, is one of the largest and most renowned design competitions worldwide; its origins go back to 1955. It is only presented to particularly creative, innovative, and high-quality products and consists of the individual disciplines “Red Dot award: product design”, “Red Dot award: communication design”, and “Red Dot award: design concepts”, which has been held annually in since 2005
The iF design award, the origins of which go back to 1953, is today one of the largest and most renowned design competitions worldwide. It is presented to companies and design studios that have proven to provide consumers with top product and service quality and it symbolizes a company’s commitment to innovation.
An Award-Winning Business:
Design plays a major role in the process of creating fascinating and exciting products. Ideal Standard International works together with some of the world’s best known designers and architects like Jasper Morrison, Artefakt, Marc Sadler and Jean Nouvel, to name but a few. As recognition, several collections have received design awards over the years:
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Fiorile by Enzo Mari selected for the Compasso d'Oro
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Small by Franco Bertoli appears in the ADI Design Index publication
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Moments by Artefakt Red
DotDesign Plus,
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Tonic by Artefakt Red Dot (best of the best) Design PlusIF Award
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Marc Newson by Marc Newson Good design,
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Active by Artefakt Red
DotDesign Plus,
About Ideal Standard International:
Ideal Standard International, headquartered in Brussels, , is a privately-owned company, operating independently in Europe, Middle East and
Africa and Asia Pacific. The company also has presence in Central and
South America via a joint venture called Incesa. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Its products are sold under its strong international brands Ideal Standard, Jado and American Standard (Asia/Pacific and Incesa), as well as leading local brands including Incesa Standard (Incesa), Armitage Shanks (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe). The company employs some 17.300 people and is operational in over 30 countries. Ideal Standard International is governed by a Board of Directors.
About Artefakt
Artefakt Industriekultur was founded in 1989 by Achim Pohl and Tomas Fiegl. In collaboration with the international industry, the 12-man Artefakt team works on the development product lines from the initial idea through the entire development process. The design process is supported by the latest design and construction software. Scale models, design plans and prototypes from the in-house model workshop are all part of design development.
Reduce to Identity – reduced to its unmistakable defining characteristics, the Artefakt design is a “recognisable element” in a world shaped by variety. Simplicity and concentration on the essentials give the products their personality and make a clear formal statement. Design from Artefakt has won a number of internationally renowned design awards
Artefakt customers include Alape; Arri, Asecos, Braun, Canyon, Dorma, Mercedes-Benz, Eschenbach optik, Ideal Standard, Gillette, GE-Plastics, Hansa, Hoesch, JK Ergoline, Johnson&Johnson, Kermi, Kusch, Loewe, Oral B, Planmöbel, RTI sports, Sartorius, Siemens, Viega and WK-Wohnen.
Red dot design award
The international “Red dot design award” ranks among the largest and most renowned design competitions in the world, and attracted almost 6,000 submissions from 52 countries in 2006 alone. Each year an international jury made up of renowned designers and design experts from all over the world reviews and evaluates the submitted products according to criteria such as degree of innovation, functionality and the formal quality. The award is as a seal of quality; it stands for membership of the best in design and business.
iF product design award
The iF product design award is one of the world’s three leading design awards and can look back proudly on a 50-old-year history. Every year at the Hannover Exhibition Centre some 2,000 products from around 37 nations are judged by renowned experts, with the best of them receiving an iF seal of outstanding design quality – a worldwide brand with high recognition value, guaranteeing its owner a place on the cutting edge of contemporary design.
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